Pull and Bear has a very deep assortment with several variety breadth. The Inditex’s brand is oriented to young customers. That is why the entire assortment is very deep because young people need to find all the things they need to be well dressed. As said the official website the assortment is “casual sophisticated and care-free and all at the same time”. So the assortment is very deep because they sell at the many different shirts, jackets, shoes, jeans, cardigans, coats, trousers and underwear.
So everything is for young people they can dress from a to z with Pull and Bear. And this is very important for a brand to get this assortment which is very deep. The variety is limited at clothes and flagrance. The brand didn’t develop like Zara did for home with Zara home, they sell products for home and clothes while Pull and Bear don’t.
Maybe in time to come, Pull and Bear will offer a great variety of different products to their consumers. For example, having to sell house furniture in the stores .
Fasion trends are unpredicatable hence they are an uncerntainty about consumers' future preferences. Therefore Pull and Bear values assortment and more flexibility in consumers' future choices.
