Kicked off its first store by featuring low-priced lookalike products of popular, higher-end clothing fashions. This turned out to be an instant soaring success.
Zara requires a mere two weeks on average to develop a new product and get it to its stores, compared to the six-month industry average, and launches around 11,000 new designs each year compared to 2000-4000 of that of its competitors
Does not advertise but instead uses revenue to open new stores –this is good
Has a worldwide presence in about 75 countries (globally renowned)
Zara controls most of the steps on the supply-chain: It designs, produces, and distributes itself. Does not rely on external manufacturers or distributors – strength
Most famous and popular brand of parent company Inditex (which also owns Pull & Bear)

Founded in 1969 in San Francisco, USA
Gap, Inc. remains the largest specialty apparel retailer in the U.S., though it has recently been surpassed by the Spanish-based Inditex Group as the world’s largest apparel retailer.

Consists of 5 sub-brands: Gap, Banana Republic, Old Navy, Piperlime and Athleta
Employs a unique marketing strategy whereby its various sub-brands all convey their own special themes. Banana Republic: a more sophisticated image for an upscale customer seeking “modern, accessible luxury” Old Navy chain is designed to appeal to families and younger customers by emphasizing “fun, fashion, and value” through a store experience that aims to deliver “energy and excitement.” Concept of selling environments to appeal to unique target markets.


Founded in 1968 in San Francisco, USA
Current global headquarters in Germany and Hong Kong
Esprit does not only sell apparel but also, watches and bedroom furnishing –strength
Esprit splits its products into organizational divisions, which act as independent business units. –strength
Casual, Kids, Accessories, Bodywear, Shoes, etc.