Pull & Bear uses a boutique layout for their store design; with the use of dark wood, warm lighting and upbeat music to encourage product browsing and lingering among customers. Their window display is uses similar white modern nautical props as Zara.
With wide aisles and free placed stands within the store, this allows customers to pick up the different clothes and to encourage spontaneous purchase by highlighting selected products on offer. In addition to POP merchandise, Pull & Bear has allocated several feature walls to highlight products to customers using a combination of product placing and lighting.
The use of appropriate warm spotlights directed at merchandise or installed in shelves, and dark wood display shelves allow individual products to stand out and attract the customer’s attention. This also creates a cosy store ambiance that encourages browsing.
Within this boutique layout, Pull & Bear has designated product zones for both men and women’s apparel, to allow customers to easily locate products.
