Pull & Bear merchandises depend largely on international trends. Merchandise in stores are influenced by street and club fashion and reinterpreting the style to create comfortable, easy-to-wear garments. Urban style Laid –back clothing and accessories. Pull and bear manufacture their products based on their fashion philosophy which merges creativity and quality design together with a swift response to market demands.
The fashion category
Pull and bear follow the latest trend influences by the global youth culture offering great assortments of the different designs and cuttings of clothing and accessories. Depending on the seasons , different outlook and theme will be set for the fashion category which may last for several seasons . Pull and bear have to manage their fashion category products by monitoring the market trends , making sure that they are not overtaken by their competitors. Pull and bear can monitor their market trend by examining previous sales volume for the different category and paying attention to the fashion trends .
Pull and bear manage their quantities of fashion merchandise by using budget planning /open-to-buy systems to ensure not to over buy a product but also not to lose out sales .
Staple
Pull and bear staple merchandise are the basics such as t-shirts, tank tops , jeans etc . It has a predictable demand of these category .The demand of basics wear is continuous over a long period of time . For example , tank tops are singaporeans youngsters favorite casual wear the whole year . Pull and bear have a division in the stores which display their basic jeans in a vintage wooden fixtures . While managing the staple merchandise there will be an inventory systems available to keep up with the continuous demand .
THE RIGHT TIME
Products are offered at the right time in line with the latest fashions trends. New product’s collection would be launched to keep up with the fast- pace fashion trends
THE RIGHT PRICE
Pull and Bear merchandises are priced accessible.
PRODUCT AVALAIBILTY
- The stores all over the world receive two deliveries of new merchandise every week to stock up the Merchandises.
- New merchandise is not in large quantities
- Basics such as jeans, tank tops and basics t- shirt come in higher quantity and last longer in the store.
