Pull and Bear was founded in 1991 by the Inditex group; which include subsidiary companies such as Zara and Massimo Dutti. From its first few stores in Portugal, it has since expanded beyond the European Market and into asia in 2006, with the opening of its first 2 outlets of Pull and Bear in   Singapore . Pull and bear have a total of 693 outlets on the busiest street and shopping centers in 47 countries .Pull and Bear retails casual wear with a twist , and incorporates the latest runway and street trends into its affordable pieces . Pull and bear's collection are favored by teenagers and young adults who value both style and comfort in their clothes for both work and play .Young people is the source of inspiration for them . They are specialized in adapting to the needs of young shoppers . Pull and bear products are influences largely by the global youth culture 

Founded by the Inditex group

catering street wear for young people  

Work Allocation

Challenges Faced: Chong Shen Rong
 
Competitors: Eugene Wee

Merchandise Management: Chia Hui Rong

Merchandise Presentation & Store Design: Olivia Teng

Elements of Retail Store Strategy: Daniel Cheong

Variety & Assortment: Arnaud Marchandier